101TOKYO Contemporary Art Fair

101TOKYO Vernissage

At the 101TOKYO opening party

In the spring of 2009, I directed 101TOKYO, a small contemporary art fair. Staged the same weekend as the massive Art Fair Tokyo nearby, our goal was to provide a satellite fair that focused on young contemporary art in an understandable, anti-elitist way. Alongside exhibitors from across Japan were participating galleries from New York, Los Angeles, Shanghai, Hong Kong, Vienna, Zurich and Johannesburg.

The fair also presented a lecture series where curators, collectors and creative agencies discussed the future of contemporary art and its role in society.

In addition to being the face of the fair (a few press samples here), I was also responsible for recruiting galleries, garnering sponsors and working as the middleman between the exhibitors, the venue staff and the production company. I slept 4 hours a night for five months (I was still working full-time at an ad agency), but it was worth it.