As the tools of Social Networking envelop the globe, Japan’s market remains an elusive jewel that every major player wants in their crown. However, not even the mighty Facebook has been able to usurp local favorite, Mixi and its growing audience. Twitter threw its hat into the ring last year, but the wildfire growth seen around the globe didn’t catch on here (it’s worth noting that some of the most influential and most followed Twitter users in Japan still hail from other countries). But at a PR event in Tokyo last Thursday, Twitter co-founder, Biz Stone, announced a new strategy: Japan-only mobile site design exclusively for local cell-phone carriers.
Will Japanese users embrace it?
Read the full piece at Japan Pulse.