Twitter swoops into the Japanese market again

EXCERPT:

As the tools of Social Networking envelop the globe, Japan’s market remains an elusive jewel that every major player wants in their crown. However, not even the mighty Facebook has been able to usurp local favorite, Mixi and its growing audience. Twitter threw its hat into the ring last year,  but the wildfire growth seen around the globe didn’t catch on here (it’s worth noting that some of the most influential and most followed Twitter users in Japan still hail from other countries). But at a  PR event in Tokyo last Thursday, Twitter co-founder, Biz Stone, announced a new strategy: Japan-only mobile site design exclusively for local cell-phone carriers.

Will Japanese users embrace it?

Read the full piece at Japan Pulse.

Twitter swoops into the Japanese market again | Japan Pulse

About Jason Andrew Jenkins

In 1997, Jason left his home near Atlanta for a year abroad. He liked it so much that he never went back. After three years in Taiwan and 13 years in Japan, he and his wife quit their desk jobs in Tokyo, pulled their kids out of local schools and traveled as a family for six years, living in Malaysia, Spain, and Mexico along the way. They returned to Japan — Osaka this time — in the summer of 2019. Jason loves Google Maps, carry-on luggage, and most dishes registering on the Scoville scale.
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