A mouthful of tech marketing

EXCERPT:

Windows 7 was rolled out last week, but had at least two PR blunders on national news. At the same time, hard-core geeks circulated a picture of Linus Torvalds, creator of the Linux operating system, in front of a Windows 7 promotional booth, the joke being Torvalds’ smile in the face of rival, Microsoft’s (alleged) attempt to mute coverage of a Linux conference happening that same day.

Out of all the recent campaigns, the most bizarre may end up being the most successful. Microsoft teamed up with Burger King to release a burger with seven meat patties in honor of Windows 7′s release. Most of the web chatter seemed only to relay shock or disgust, but it’s undeniable the the message got out far and wide, and likely reached people who wouldn’t usually take notice.

Read the full piece at Japan Pulse.

A mouthful of tech marketing | Japan Pulse

About Jason Andrew Jenkins

In 1997, Jason left his home near Atlanta for a year abroad. He liked it so much that he never went back. After three years in Taiwan and 13 years in Japan, he and his wife quit their desk jobs in Tokyo, pulled their kids out of local schools and traveled as a family for six years, living in Malaysia, Spain, and Mexico along the way. They returned to Japan — Osaka this time — in the summer of 2019. Jason loves Google Maps, carry-on luggage, and most dishes registering on the Scoville scale.
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