A mouthful of tech marketing

EXCERPT:

Windows 7 was rolled out last week, but had at least two PR blunders on national news. At the same time, hard-core geeks circulated a picture of Linus Torvalds, creator of the Linux operating system, in front of a Windows 7 promotional booth, the joke being Torvalds’ smile in the face of rival, Microsoft’s (alleged) attempt to mute coverage of a Linux conference happening that same day.

Out of all the recent campaigns, the most bizarre may end up being the most successful. Microsoft teamed up with Burger King to release a burger with seven meat patties in honor of Windows 7′s release. Most of the web chatter seemed only to relay shock or disgust, but it’s undeniable the the message got out far and wide, and likely reached people who wouldn’t usually take notice.

Read the full piece at Japan Pulse.

A mouthful of tech marketing | Japan Pulse

About Jason A Jenkins

Writer, father and informavore, Jason likes working in, around and between Tokyo's creative forces. He is an avid fan of live music, carry-on luggage, people-watching and Taiwanese high-mountain oolong tea.
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