The hype surrounding augmented reality (AR) technology is often dwarfed by coverage of 3D television, but that may change once both are put into practice on a broad scale. AR could prove to change lives more profoundly, not only by locating subway stations or inviting Robert Downey Jr. into your cubicle, but also by providing information about anything or anyone at which you point your device.
The Sekai Camera iPhone app grabbed headlines in Japan last year, and several new Japanese applications may indicate what to expect in the coming decade. The Red Cross is using face-recognition software and anime hair to attract blood donors in Akihabara, and the pin@clip application is now being tested in Shibuya, allowing iPhone users to get real-time information on shopping and entertainment options in the buildings that users pass by.
Read the full piece at Japan Pulse.