Bento packaged for the global spotlight

EXCERPT:

Bento provide an extremely photogenic platform to explain larger cultural and economic realities for the beleaguered working classes, who in an effort to save money choose the DIY approach to lunch. However, in the New York Times’ opinion blog, “Room for Debate,” several well-known creative minds move beyond proletariat concerns to wax philosophic on the nature of bento and how they represent Japanese society.

John Maeda links traditional boxed lunches to the Japanese “less is more” principal, while Muji creative director Kenya Hara argues that bento preparation is an act of focusing on the beautiful and simple in an ugly, chaotic world. Denis Dutton highlights the love and care placed in a bento’s creation, while Nick Currie (aka Momus) sees bento as a triumph of aesthetics over efficiency.

Read the full piece at Japan Pulse.

Bento packaged for the global spotlight | Japan Pulse

About Jason A Jenkins

Writer, father and informavore, Jason likes working in, around and between Tokyo's creative forces. He is an avid fan of live music, carry-on luggage, people-watching and Taiwanese high-mountain oolong tea.
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