Cheap vino continues to flow in Japan

EXCERPT:

The recession continues to affect the Japanese wine market in interesting ways. As we have noted in our pages earlier this year, cheap wine is apparently quite tasty in tough times, and now it seems the market for low-rent sommeliers will increase. One indication is that 7-11 wants in on the action. Starting this month, both American and Japanese 7-11 outlets will be selling their own lines of Chardonnay and Cabernet Sauvignon under the Yosemite Road label. At around ¥600 a bottle, that’s hard to beat.

Even Ginza, home to much of Japan’s luxury industry and a competitive wine-bar market, has seen a new cost-cutting measure. The wine bar GOSS, near the flagship Matsuya Department store in the heart of the shopping district, has installed wine vending machines as a way to cut down on labor costs and still provide premium vino to their patrons.

Read the full piece at Japan Pulse.

Cheap vino continues to flow in Japan | Japan Pulse

About Jason Andrew Jenkins

In 1997, Jason left his home near Atlanta for a year abroad. He liked it so much that he never went back. After three years in Taiwan and 13 years in Japan, he and his wife quit their desk jobs in Tokyo, pulled their kids out of local schools and traveled as a family for six years, living in Malaysia, Spain, and Mexico along the way. They returned to Japan — Osaka this time — in the summer of 2019. Jason loves Google Maps, carry-on luggage, and most dishes registering on the Scoville scale.
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