Japanese camera makers reassess size and simplicity

EXCERPT:

Depending on your perspective, the digital camera market is either mind-bogglingly fascinating or mind-numbingly boring. Every day, legions of dedicated shutterbugs pore over spec sheets and review sites, blogging breathlessly about the latest features and innovations, while almost everyone else yawns at camera makers’ constant leapfrogging and just wants to aim and fire.

Nikon, Canon and other major Japanese players have long been locked in a struggle for supremacy in both the D-SLR and point-and-shoot realm, but as the holiday shopping season draws closer the imaging market is changing in significant ways. One of the most interesting trends is the growing middle ground between these two main categories.

Read the full piece at Japan Pulse.

Japanese camera makers reassess size and simplicity | Japan Pulse

About Jason A Jenkins

Writer, father and informavore, Jason likes working in, around and between Tokyo's creative forces. He is an avid fan of live music, carry-on luggage, people-watching and Taiwanese high-mountain oolong tea.
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