Pop goes the cash register

EXCERPT:

When supercool French music/fashion label Kitsune opens its temporary storefront in Omotesando next week, it will be the latest brand to dot Tokyo’s cityscape with a pop-up shop, those small, ephemeral retail venues that hip brands erect in high-traffic hot spots. The idea of a pop-up retail is usually to generate buzz and give the unsuspecting consumers who stumble onto the place the illusion of inside knowledge. Pop-up stores frequently sell limited-edition goods, as well, so an added exclusivity is built right in.

Read the full piece at Japan Pulse.

Pop goes the cash register | Japan Pulse

About Jason A Jenkins

Writer, father and informavore, Jason likes working in, around and between Tokyo's creative forces. He is an avid fan of live music, carry-on luggage, people-watching and Taiwanese high-mountain oolong tea.
%d bloggers like this: