Ah, the Japanese schoolgirl, that perennial trendsetter and object of adoration. Few items of clothing evoke such a spectrum of emotions as her attire (be careful when Googling it). Once considered a sartorial example of the East’s rigid conformity, Japan’s schoolgirl uniform has now reached such a globally iconic status that earlier this year the government tried harnessing its powers through “Kawaii Diplomacy.”
For better or worse, it may be working. On Tuesday, the Asahi Shimbun reported that CONOMi, the Niigata-based company making nanchatte seifuku (fake school uniforms) has seen its business booming, not only here in Tokyo but in China, South Korea, Australia and Brazil.
There are dozens of ways to extrapolate why this is, and for each there seems to be a journalist and TV producer poised to explain it to us.
Read the full piece at Japan Pulse.