A few weeks ago, a neighbor asked me and a dozen other friends and acquaintances to help him get a spot at the Tokyo Marathon. Participants are selected by lottery, he explained, and by drawing numbers for him we could ostensibly increase his chances of pounding the pavement next March.
He needs all the help he can get: With Japan’s “running boom” arguably at its peak, races around the country are filling up faster than ever. The 2009 Tokyo Marathon saw 226,378 applicants competing for 30,000 spots: a 68% increase from the year before, and this year’sPeace Marathon in Hiroshima had around 2,000 more participants than 2008. What may be most significant about these numbers is that a majority of these new applicants are first-timers and women. Japanese running clubs are also seeing their numbers swell with new runners, especially those clubs with membership fees that offer professional coaching.
The market has been following closely. Now Nikeand Asics have flagship stores in the trendy Harajuku district, and one of Asics’ star designershas broken off to start his own line. According to Brett Larner of Japan Running News, all the major running shoe makers are opening specialty shops and starting their own running clubs.
Read the full piece at Japan Pulse.