Nikon

D4 shoot with Corey Rich

On the D4 shoot in Veracruz, Mexico with Corey Rich

Compelling content & inspiring images since 2002.

  • Writing, editing and producing Nikon communication since 2002.
  • Formulating taglines, strap lines and catch copy to properly represent each product and its benefits.
  • Designing brochure layouts and website wireframes.
  • Market analysis, interviewing photography’s influencers and collaborating with Nikon engineers.
  • Producing commercials, planning photo shoots, directing camera crews, managing shoot lists on location, and pitching ideas to product managers.
  • Adapting copy and writing styles in order to reach the intended audience effectively. For beginners, I make complicated technology comprehendible. For professionals, I relay how the latest flagship features will keep them ahead of their competitors.

A sample of past & recent projects:

The Nikon D5

The Nikon D500

The Nikon D4s

  • Some taglines, headlines and all brochure copy
  • Brochure layout and website design
  • Transcription and editing work for the promo video “DEDICATED
  • From the Nikon website

The Nikon D810

The Nikon Df

The D610

The D5300

The COOLPIX A

The Nikon D7100

  • All taglines and copy for web and brochures (8-page and 12-page versions)
  • Also managed the Costa Rica shoot (as Art Director) with famed nature photographer, Moose Peterson
  • From the Nikon Homepage
  • The brochure for download

The D5200

The COOLPIX P7700

The COOLPIX S01

The D600

NPS (Nikon Professional Services)

The D4

[You can see me in action in Corey’s  “Behind the Scenes” movie called “The How of Why.”]

The D3x / D3s

 The D800 / D800e

The D300s

The D7000

NIKKOR

UPDATE: It appears that Nikon has taken down or changed the NIKKOR website (originally went online in 2009). They are still on Youtube, so below I have provided links to the videos I was directly responsible for: managing the camera crew, locations, interviews and editing

The D90

The D5100

The D3200

The Total Digital Imaging System

  • See the accessories brochure here

Capture NX2

  • See the Nikon software brochure here

COOLPIX S1200pj

COOLPIX S100

COOLPIX AW100